You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
By John Sweeney & Elena Imaretska One of the most common excuses we hear from folks who are reluctant to embrace innovative thinking is that they “are not creative” or not “right-brain thinkers.” We like to gently remind them that the...
Here’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt...
Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? It was most likely because you were worried about something. There was too much risk around the...
The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In...
As a teacher, it’s always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we’ll compare these to...
