by Drew Boyd | Apr 29, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Kickstarter
Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are...
by Drew Boyd | Apr 8, 2013 | Advertising Tools, Creativity Tools, Ideation
The airline, Samoa Air, sparked outrage with a new pricing policy of charging passengers based on how much they weigh. Chris Langton, the airline’s CEO explained its controversial decision: “People have always traveled on the basis of their seat but as...
by Drew Boyd | Jan 28, 2013 | Creative Valentines Day, Creativity Tools, Ideation, Innovation Sighting
A tell-tale sign of the Attribute Dependency Technique is the word “smart” in any product description. Apple’s new patent for ‘smart shoes’ is a case in point. As reported by PSFK: Apple has patented ‘smart shoes’ that would come with...
by Drew Boyd | Dec 27, 2012 | Creativity Tools, Evaluation Ideas, Google, Jared Diamond
Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people the opportunity to express their views) has a positive maintaining effect on creativity whereas stifling their views decreases...
by Drew Boyd | Nov 26, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting
The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new...
by Drew Boyd | Sep 30, 2012 | Creativity Tools, Emergent Customer, Pinterest, Technology
It’s official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” How...
