by Drew Boyd | Jul 4, 2016 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovation Sighting, Pinterest, Structured Creativity
The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external...
by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
by Drew Boyd | Apr 7, 2016 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
You’ve heard that old adage. Don’t judge a book by its cover. The same holds true in creativity. You want to resist the temptation of judging ideas depending on who it came from. Yet, its very difficult for us to do this. Here’s why. If we like the...
by Drew Boyd | Mar 21, 2016 | Attribute Dependency, Consultants, Idea Generation, Ideation
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
by Drew Boyd | Feb 22, 2016 | Consultants, Idea Generation, Ideation
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
