by Drew Boyd | Feb 25, 2013 | Evaluation Ideas, Google, Kickstarter
Can you innovate too much? After all, new ideas fuel organic growth. One would think an organization would be happy to have as many ideas as possible. But not always. Here are scenarios where over-innovating might be considered too much of a good thing. 1. When you...
by Drew Boyd | Feb 11, 2013 | Advertising Tools, Culture of Innovation, Design Thinking, Evaluation Ideas
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the...
by Drew Boyd | Jan 28, 2013 | Creative Valentines Day, Creativity Tools, Ideation, Innovation Sighting
A tell-tale sign of the Attribute Dependency Technique is the word “smart” in any product description. Apple’s new patent for ‘smart shoes’ is a case in point. As reported by PSFK: Apple has patented ‘smart shoes’ that would come with...
by Drew Boyd | Dec 21, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation
This month marks the five year anniversary for Innovation in Practice, and I want to thank my readers and supporters who follow it. Blogging is rewarding, but challenging. Most bloggers quit within two years for a variety of reasons: lack of motivation, lack of...
by Drew Boyd | Nov 26, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting
The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new...
