by Drew Boyd | Mar 4, 2013 | Evaluation Ideas, Google, Innovation Method, Kickstarter, Subtraction
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the End, was a #1 Bestseller on Amazon just one week after it was released. The goal of the book is to learn how to work fewer hours and be efficient when working...
by Drew Boyd | Feb 18, 2013 | Attribute Dependency, Evaluation Ideas, Kickstarter
Responding to an article on why innovation is difficult, Tim Josling from Leura, Australia, wrote this to the editor of The Economist (January 26, 2013): Another useful insight is provided by something akin to Amdahl’s law in computer design, which holds that even if...
by Drew Boyd | Feb 11, 2013 | Advertising Tools, Culture of Innovation, Design Thinking, Evaluation Ideas
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the...
by Drew Boyd | Jan 28, 2013 | Creative Valentines Day, Creativity Tools, Ideation, Innovation Sighting
A tell-tale sign of the Attribute Dependency Technique is the word “smart” in any product description. Apple’s new patent for ‘smart shoes’ is a case in point. As reported by PSFK: Apple has patented ‘smart shoes’ that would come with...
by Drew Boyd | Dec 21, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation
This month marks the five year anniversary for Innovation in Practice, and I want to thank my readers and supporters who follow it. Blogging is rewarding, but challenging. Most bloggers quit within two years for a variety of reasons: lack of motivation, lack of...
