by Drew Boyd | Jun 9, 2017 | Attribute Dependency, Consultants, Creative Valentines Day, Ideation, Pinterest
The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri device. Microsoft can’t be far behind. Now here’s a completely different take on home...
by Drew Boyd | May 8, 2017 | Creative Valentines Day, Evaluation Ideas, Innovation Method, The Economist, Uncategorized
Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic Inventive Thinking into his spring Industrial Design course. An expert industrial designer himself,...
by Drew Boyd | Nov 21, 2016 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Ideation, Innovation Clusters, Innovation Sighting, Jacob Goldenberg
by Darla Wilkinson (darla@drewboyd-com-staging.lvue8dy8-liquidwebsites.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours of slaving away in the kitchen usually seem...
by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
by Drew Boyd | Aug 22, 2016 | Creative Valentines Day, Evaluation Ideas, Kickstarter
Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and...
by Drew Boyd | May 30, 2016 | Advertising Tools, Creative Valentines Day, Evaluation Ideas, Google
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very...
